It’s no secret that the holiday season is significant for fashion brands. Whether a startup or an established brand, it’s always good to have a strategy to keep your customers happy during the holiday season. It also sets an excellent foundation for the coming year.
The holiday season is the time to work harder and boost sales. Here are some ways to delight your customers so that they shop and spread the word about your brand.
To be prepared if half the victory | Prepare your marketing strategy in advance
No matter how great your product is, you’re doomed to fail unless you have a marketing plan in position. Know your target audience, what messaging will resonate with them, what channels you will use to reach them, and how you will track your results.
Having a solid strategy in place is especially important during the holiday season.
It’s the season of cheer | Create seasonal content for your website and social media platforms
Creating seasonal content is a great way to keep your website and social media platforms fresh and exciting.
Use a content-driven and storytelling strategy. This will keep people coming back to your website and social media pages. It will also help you create stronger relationships with your customers and followers.
This can be as simple as adding some holiday-themed images or videos to your pages or as involved as revamping your website UI/UX, creating a whole series of blog posts or changing your social media theme for the season.
Looking for ideas to get you started? Think about having confetti floating around your homepage. For messaging, talking about fashion trends for the party season and budget gifts for the season is always a hot topic this time around. Giving back in whatever way matches your brand voice is a great way to spread cheer and inspire.
No matter what you decide, ensure that you’re creative and engaging. Because the holiday season is all about having fun!
Living in the digital world | Utilize online channels to reach your target consumers
If there was ever a time to use online channels, it’s now!
Social media platforms are always a great way to connect with your target consumers and share your brand’s message. Post updates about your products, run contests and giveaways and, most importantly, engage with your customers.
Make use of email marketing! Send your customers targeted messages with information about your products and how they will add to the joy of the season. Giveaways through newsletters are also a great idea!
It goes without saying: use online advertising to promote your seasonal products and holiday offers.
Everyone is waiting to sale away | Make the most of online sales opportunities
This really is the season of online sales! Even non-discount brands will get on the bandwagon to increase their ROI.
From Black Friday and Boxing Day to Christmas and New Year’s Deals, shopping is on everyone’s mind throughout the season.
Your brand will reach more customers and sell more products by taking advantage of these sales opportunities.
Another great way to boost sales is listing your brand on marketplaces. These platforms always have festive sales and allow you to reach a large audience of buyers.
Finally, sell through social media. Think daily exclusive sales and social-exclusive deals. This is your chance to reach a high number of potential customers and build relationships.
Great decisions are never guesses | Conduct market research to stay ahead of the competition
Market research is an ongoing process, and you should continually update your research to reflect changes in your industry and consumer trends. But the holiday season needs extensive research.
By understanding your target market, you can better understand what products your customers wish for, how to price them, and how to reach your target consumers.
Along with industry reports and customer data, include surveys, focus groups, and interviews to go in depth.
The Final Word | Key takeaways so that your brand dances through the holiday season.
The holiday season can make or break your revenue goals. An increase in customer shopping also means an increase in competition. Failing to delight your customers this time of the year may mean failing to earn engagement and loyal customers.
- Err on the side of fun and fascination
- Plan and be organized, but be prepared to adapt and react quickly
- Merge traditional and modern marketing tactics
- Be in the spirit of gifting and giving back
Ready for a busy and successful holiday season? Get in touch with 6Degree now.