Short-form, easily digestible, and visually engaging.
Mobile-friendly and quick to create, snackable content is perfectly suited to the scroll-happy digital audience of today.
Why Snackable Content?
Snackable content is what today’s impatient web users are craving for who are hungry for content more than ever. This type of content is easy to consume and more attention-grabbing than other types. It is also highly shareable, which allows you to reach more people and connect with more prospects. Snackable content is not only engaging but also can add a lot of value to your audience just in a few seconds. And considering that consumers reportedly have an eight-second attention span, getting their tongues wagging from the word ‘go’ is vital!
Additionally, many marketers use snackable content as a lead generation strategy since it can immediately capture people’s attention and encourage social media shares.
Tips for Snackable Content
- Make it Easy to Understand: You only have a short amount of time to capture someone’s attention, so don’t try to make your video too complex with too many ideas. Let it be simple, poopy and fun.
- Make it Relatable: An easy way to make a viral video is by making it relatable. People want to see something they can see themselves relating to. If they resonate with it, they are more likely to share it!
- Incite Empathy: Make the audience feel good, if not by tugging the heartstrings then by solving a problem they have or providing an answer to their questions.
Popular types of snackable content include:
Short-Form Videos: From Instagram stories and reels to TikTok and Facebook Live, short-form videos are a powerful form of social currency. Keep them under 8-10 seconds for maximum cut-through.
Quizzes, Polls, Q&As: Running a short quiz or poll is a fantastic way to boost engagement, while platforms like Instagram have made it possible for brands and influencers to have two-way conversations with followers through Q&As.
Quotes: Quotes from influential people or excerpts from interviews and articles are one of the most straightforward types of snackable content.
Gifs: Animated gifs have become part of our online vernacular. Gifs are a simple and effective way to capture people’s attention with movement and work particularly well for product or event teasers.
Memes: Memes have helped us laugh our way through many events in recent times and used correctly, can have a place in your snackable content strategy.
Infographics: Infographics don’t necessarily need to be boring facts or figures. Figure out a way to teach people something quickly — simple ‘how to’ or ‘did you know?’ answers can be remarkably effective.
If snackable content is not part of your marketing strategy, you might miss many opportunities.
How to re-purposing content for your Snackable Content’s calendar
One of the easiest ways to get started is to go through your past content across different channels and see what performed well. Larger items can be repurposed & chopped up into bite-sized videos, for example, carve up a ‘top tips’ blog into individual posts or a case study video into key snippets.
Is Long Form Content Dead?
Long-form plays a completely different role at the opposite end of the buyer’s journey. It is still necessary for many reasons. In addition to performing better in search engines, longer-form content is important for establishing brand authority and helps create stickiness with the brand.
