Organic traffic is the visits to your website from unpaid sources. This includes traffic from search engines and other sources.
One would think that with the amount of time people spend on online search, a customer would find your website easily. On the contrary, with the number of results a search engine provides, your customer may never find your website, unless you have a great Search Engine Optimization, content strategy and web design. A brand must ensure that the website comes in one of the highest-ranking spots.
While it may seem easier to drive traffic to your site through paid advertising, there are many benefits to focusing on organic traffic — quality leads and higher conversion rates, to name a few. So, what is the best way to increase organic traffic? Keep reading for 7 easy strategies to implement to increase your organic traffic.
- Leverage On-Page & Off-Page SEO
The foundation for high-volume traffic is building your SEO. Your SEO will determine if users can find your website at the top of their searches. On-page SEO is about optimizing your site’s content so that search engines can read it effectively. Off-page SEO involves building backlinks to your site by using tactics such as guest blogging, social media marketing, and email outreach. By implementing both strategies, you’ll be able to get the most out of your SEO campaigns. Do your research and identify high-quality keywords that represent your brand and products. Look at what keywords competitors are using & how often people search for keywords.
2. Create Evergreen Content
Simply put, this is information that doesn’t become outdated or irrelevant. For example, a blog post about wardrobe basics would always be relevant and will keep driving organic traffic. As a result, there’s a higher chance of more people reading and sharing your content. While talking about the hottest trends is vital to garner views immediately, creating valuable content that will live on for years is essential to be considered authoritative by Google.
Providing original, high-quality information that is useful and engaging is one of the best ways to do this and will help you drive organic traffic to your website.
3. Take Email Marketing Seriously
Email marketing is one of the most cost-effective ways to build a brand and reach your audience. It’s also one of the best ways to drive organic traffic to your website. Email marketing is a simple way to encourage people to explore different landing pages on your site. It’s a great method to inform people about new arrivals, upcoming sales and promotions. It’s also a great way to remind customers who have forgotten about your brand or have stopped visiting your website.
4. Build A Social Media Community
In today’s world, a brand can’t avoid building an online community on social media. It’s free and a fantastic way to generate traffic.
Your goal should be to build an online community of people interested in your brand and product. The more people engage with your content, the more likely they are to continue shopping from you.
5. Think About Web Design
It’s crucial to create a website that’s beautiful, functional, and easy to navigate. The design of your website is the first impression you make with your potential customers, so make sure it’s a good one. This will ensure that your visitors have a positive browsing experience.
In this digital age, well-designed websites are the difference between a consumer making a purchase and going to a competitor. Some aspects of your website greatly impact consumer behaviour and conversions. Update your website content frequently to encourage users to stay on your website longer and return in the future.
6. Focus on Product Descriptions
Your main goal is for people to find your products and invest in them. So, spend time on product descriptions.
Optimizing your product descriptions for search engines is an effective way to generate traffic, leads, and sales. Creating compelling product descriptions will also help you build your brand image and a loyal customer base. Customers want to know what your product is, what it does and why they should buy it.
7. Collaborate with Influencers
Influencer marketing has proven to be a powerful tool. The clear benefit is the potential to reach a much wider audience and establish trust. Building a loyal audience takes time, and while you’re waiting for that to happen, you might want to borrow someone else’s. When followers of an influencer trust their recommendations, they’re likely to follow through on those suggestions.
Though effective, these strategies involve time commitment. At the end of the day, organic traffic is what every business owner wants. If you want to boost your organic traffic, you will need to spend time and effort to implement these strategies.
The key takeaway is that having an optimised web presence is a beneficial long-term investment, one that you should continue to build on over time.
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